To uncover the limitations of current smart TVs, preliminary research combined expert review, habit surveys, user testing, and semi-structured interviews. The insights revealed solo-dwellers seek spatial flexibility between daily routines and desire natural co-presence, while demanding control over privacy and visibility.

Our solution: Oico. An integrated IoT ecosystem enabling low-friction social co-presence while dynamically transforming the living space. Through customizable, automatable ambient "scenes" like Work or Cinema, Oico flexes to support solo-dwellers across their shifting daily routines.

The home dashboard dynamically adapts its color palette, background, and widget configuration to match the active Scene—shifting seamlessly from productivity-focused tools during working hours to immersive entertainment modes by evening.

Ambient features automate the living space through customizable Scenes (e.g., Work, Cinema, Relax). When configuring a scene, users select connected smart devices, define their behaviors, and assign dedicated TV dashboard widgets to match their activity.

Social features foster effortless co-presence through synchronized co-watching and hands-free big-screen video calls, allowing remote friends to share moments and feel connected without the friction of holding a device.

To connect with any TV setup, Oico includes a plug-and-play TV stick, a trackpad-equipped remote with shortcuts, and a webcam featuring a physical tilt-back privacy hinge. The ecosystem expands with additional smart accessories via the online store.

To eliminate the friction of on-screen TV typing, a dedicated companion app streamlines onboarding, contact management, and co-watching invitations, while serving as a store to purchase additional Oico devices.